The 2013 Avalon: it's the unveiling of a Toyota like you’ve never seen before. When you have something exceptional to reveal, you need to make the reveal exceptional. Completely redesigned, the 2013 Avalon is an absolute head turner. With sleek exterior styling and an elegant interior, the Avalon is something to see, every time you see it. To play off that notion, the Avalon was launched with a 30 second TV spot that focuses on individual Avalon owners ceremoniously and joyfully pulling the car covers off their vehicles. The idea visually highlights the pride and joy that comes from owning and driving a 2013 Avalon. The Avalon was also supported with print and digital executions that focused on more specific details of the redesign.