As part of a North American-wide initiative, we created two spots specifically for Canada. Both executions leverage the fact that Canadian summers are notoriously short so that we all enjoy the great weather every chance we get. This means summer backyard BBQs and jumping into freezing cold lakes in late spring/early summer. Our refreshing “Lake Water” spot speaks to our "enjoyment" of cold water and Tide's superior cleaning ability in cold water, and our "Grill Master" spot to Tide's ability to keep our favourite clothes from fading.



Whether you’re talking mixture, liquid gels, or lozenges, if it has the Buckley’s name on it, you know it works.