Proud FM

Proud FM is the world’s first Lesbian, Gay, Transsexual and Bi Sexual radio station.  With tagline “The Pride Of Toronto" as our starting point, it only made sense to create a campaign that spoke to the no holds barred, loud and proud position they've taken in every aspect of their programming. 

Our approach?  Poke fun at ultra-conservatives who would no doubt rather listen to nails on a chalkboard than tune into a 6 hour, commercial-free, Madonna marathon. 



Whether you’re talking mixture, liquid gels, or lozenges, if it has the Buckley’s name on it, you know it works.