Evil Dead - The Musical

The challenge with marketing this production was the name itself - people were turned off because they thought the show was going to be gross and gory. A multimedia media campaign was created to help the consumer see the playful comedy of the show by aligning it with the musicals they already know and love. The campaign was snapped by camera phones and appeared on hundreds of blogs internationally, it was written up in local media including the Toronto Star, and sales rose 30% as line ups at the box office stretched out the door.



Whether you’re talking mixture, liquid gels, or lozenges, if it has the Buckley’s name on it, you know it works.