2011 Toyota World Convention

In November 2011, Toyota Motor Corporation invited their distributors from around the world to Las Vegas for an exciting 3-day global convention. Working with Toyota Global Motor Sales and Marketing, we produced a Main Business Meeting, Awards Banquet, and Farewell Party that attendees agreed were unforgettable experiences across the board. The main business meeting featured a massive stage set off by a 150 ft. high-definition screen surface and 4 automated deck tracks that revealed future vehicle prototypes to the eager audience in attendance. The Awards Banquet was pure Vegas, featuring international performers and Vegas headline acts that had Akio Toyoda clapping in the aisles. The Farewell Party boasted a very special custom Cirque extravaganza that enveloped the audience on 3 separate stages, bringing the convention to a visually stunning and dramatic conclusion.



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