Celebrating a century of Buckley's, one face at a time

To celebrate the 100th anniversary of Buckley's, we, the brand created 100 different ads - one for every year from 1919 to 2019 -  showing the awful faces of Canadians as they took their Buckley's. These ran on subway train takeovers, turning full trains into timelines dedicated to the awful-faced reactions of Canadians through the years.



Whether you’re talking mixture, liquid gels, or lozenges, if it has the Buckley’s name on it, you know it works.