Prius v is the newest member of the prius family, with all the features of the original but with 50% more cargo space. To bring this benefit to life, a unique website was designed to let consumers discover why more prius really does equal more possibilities. The central focus of the site is the possibilities generator, where users can see how the features and benefits of the prius v combine to create all kinds of wonderful possibilities. Each possibility then led to one of many different animated stories about all that the prius v offers. Charming, entertaining and visually engaging, the site has outperformed expectations with tens of thousands of visits and film views as soon as it launched.