Proud FM is the world’s first Lesbian, Gay, Transsexual and Bi Sexual radio station. With tagline “The Pride Of Toronto" as our starting point, it only made sense to create a campaign that spoke to the no holds barred, loud and proud position they've taken in every aspect of their programming.
Our approach? Poke fun at ultra-conservatives who would no doubt rather listen to nails on a chalkboard than tune into a 6 hour, commercial-free, Madonna marathon.
The Brand New C-HR. Break Through.
Whether you’re talking mixture, liquid gels, or lozenges, if it has the Buckley’s name on it, you know it works.
Finally, a car that demonstrates the true meaning of being social.
World #1 Heptathlete Brianne Thiessen-Eaton smiles through with Crest.
The 2016 RAV4 Hybrid urges Canadians to slow down, and play.
How do you get the world to stop calling things ‘gay’ as a term of insult and derision?
Cameras zoom, speed and fly around the new Corolla, showing the car ‘like you’ve never seen it before’.
