Proud FM is the world’s first Lesbian, Gay, Transsexual and Bi Sexual radio station. With tagline “The Pride Of Toronto" as our starting point, it only made sense to create a campaign that spoke to the no holds barred, loud and proud position they've taken in every aspect of their programming.
Our approach? Poke fun at ultra-conservatives who would no doubt rather listen to nails on a chalkboard than tune into a 6 hour, commercial-free, Madonna marathon.