Gas affects about 140 million people every year. So, if you suffer from gas, flatulence or a bloated stomach, you're in good company. That said, the humour of all things flatulence related is also just as universal. So when tasked with creating a campaign for Gas-X, the number one brand in gas relief, we wanted to do something that didn't rely on high school humour to get our point across. Instead, we developed simple ads that told the product story as quickly and graphically as possible.