FR-S REVEAL – 2012 CIAS OPENING CEREMONY

In February 2012, Toyota Canada had the honour of opening the Canadian International Autoshow with an exciting press event that featured the launch of the all-new Scion FR-S. To support them in this cause, we suggested what better way to showcase FR-S’s sporty attitude and performance heritage than by simulating an actual drift race on stage? By programming a vehicle turntable in time with a video driving simulation projected behind, the FR-S appeared to be in full three-dimensional flight. Squealing tire sound effects and fog machine “tire smoke” from hidden compartments completed the illusion, generating a real buzz for both the press and automotive dignitaries in attendance.



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