The CMA ask, what’s in a name? Because these days, it’s really hard to tell.

From Chief Executive Storytelling Officers to Digital Experience Architects - today, advertising job titles are often more creative than the work.  To bring the absurdity of this trend to life, Saatchi Canada created a short video called, “I am a Storyteller” for the Canadian Marketing Association. 
 
 

Buckley's

Work

Whether you’re talking mixture, liquid gels, or lozenges, if it has the Buckley’s name on it, you know it works.