Synergize Search

Synergize is the search marketing division of Saatchi & Saatchi Canada, providing its clients with industry-leading Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Search Analytics.

Founded in 2010, Synergize is a Google Analytics-accredited agency, and fully integrated into the Publicis Groupe of communication agencies to combine creativity with cutting edge search tools, skills and analytics to deliver results driven campaigns.

Synergize’s skill set includes:

SEM Capabilities:                                               

  • Campaign governance & strategy
  • Paid mobile, local, and social
  • Bid management and automation
  • Targeting and audience segmentation
  • Channel insights and trends
  • Customer journey optimizations
  • Access to exclusive BETA’s
  • Business data driven optimizations
  • Proprietary AdWords scripts
  • Education and training

SEO Capabilities:

  • Technical SEO audits to ensure best coding practices
  • Keyword optimization based on intent and volume
  • Content audit and strategy development
  • Content creation based on customer journey and search intent
  • Backlink reclamation & creation to increase organic rank
  • Influencer outreach and link building
  • Mobile strategy and U/X design consultation
  • Information architecture and UX design consultation
  • Education and training

Search Analytics:

  • KPI framework development & measurement planning
  • Advanced analytics and cross channel attribution
  • Customer journey analysis
  • Cross channel reporting, insights & attribution
  • Marketing platform selection and solution integration
  • Landing page conversion optimization
  • Holistic reporting and performance
  • Industry trends and insights
  • Sharing best practices across markets
  • Education and training

Stuart Payne, President /CEO Saatchi Canada, says “Synergize is very good at what it does, namely optimizing the digital channel so that brands can reach their audiences faster, at lower costs, and then help convert these people to purchase. They play very well in the big data space that is attracting the attention and the budgets of our clients.”

Synergize’s broad list of clients play in every aspect of business and throughout the customer purchase funnel with experience from high level brand work to hardworking retail tactics.