Management Team

With a wealth of experience from various industries, the Management Team inspires and challenges each and every member of the Saatchi & Saatchi Canada team to produce great work that helps to make your brand a Lovemark.

Tony Tarle, EVP - Interactive (TPM Division)

Tony is a digital native who has spent the last 20+ years working in online application development, CRM and marketing.  He learned the ropes as a UX designer and front end developer by taking an “always say yes” attitude and learning to fail fast and figure things out quickly.

He’s curious and a critical thinker whose focus has always been on solving problems and creating transformational opportunities for his clients and - perhaps more importantly - the people he works with. He is particularly fond of projects that deliver tangible business results and the promise of measurable return on investment.

For the past 9 years, Tony led the digital teams at Sapient (a Publicis Groupe company) working with some amazing Automotive, Retail and Financial Services clients.  He currently leads the Interactive Group at Saatchi.

Tony is a lifelong automotive enthusiast, having caught the bug from his father at a very young age.   He has a keen interest in innovation, iconic design, and bulletproof interior and exterior executions. He’s owned an embarrassing number of cars over the years and continues to tinker and tune in his garage.