Management Team

With a wealth of experience from various industries, the Management Team inspires and challenges each and every member of the Saatchi & Saatchi Canada team to produce great work that helps to make your brand a Lovemark.

John McCarter - EVP, Managing Director

A proud survivor of the hyper competitive cola and beer wars, John brings over 20 years of management experience as both a client and an agency account lead to the Saatchi & Saatchi Canada Team. As a result, he has a pretty good perspective on what agencies need to do to help drive their clients businesses ahead. And indeed, that is what John has done for a wide range or retail, fast food, packaged goods, financial and automotive clients.

Prior to joining Saatchi & Saatchi in 2003, John took a 7 year sabbatical from the agency world at Sony of Canada, where he was the General Manager, Advertising and Corporate Communications. He was responsible for the revitalization of the Sony brand in Canada, encompassing the introduction of several highly successful new products, the re-launch of the Sony store, and the development of Sony's web presence in Canada.