Management Team

With a wealth of experience from various industries, the Management Team inspires and challenges each and every member of the Saatchi & Saatchi Canada team to produce great work that helps to make your brand a Lovemark.

Erica Cheah - EVP, Media

Erica may be rooted in media with over 19 years of experience, but she prides herself in being a creative storyteller that believes in solid data to back up her honed intuition.  She believes in pushing forward the idea of what a media professional is capable of and strives to develop the best media teams in Canada. She is not only passionate about the integrated process to great campaigns, but also the technology changes that have moved the advertising industry forward through her career.

Erica is a true automotive fan, through and through, with 15+ years of experience on multiple national and dealer brands. Additional experience on technology and telecommunications clients has allowed her to extend her knowledge base with consumers experiences in a variety of industries.

Over her career, Erica has developed and executed insight-driven communication plans that work hand in hand with solid strategy and award winning creative. She is excited to be part of the amazing legacy of Saatchi & Saatchi to continue this high level of work on behalf of our clients.