Saatchi & Saatchi’s Creative Department continues to grow

Saatchi & Saatchi Canada’s creative department has seen some big changes in the past year – all of them good.

‘The agency is growing, and as a result, we’re in the fortunate position to add creative staff’, says Co-Executive Creative Director Helen Pak. ‘It’s a great position to be in.’

The agency has recently hired Michelle Orlando as Head of Production, and creative team Matt Antonello and Joel Arbez as Creative Group Heads.

Orlando was most recently head of broadcast at John St., where she garnered acclaim for producing well-known campaigns like Stanfield’s, and the agency’s ‘Pink Ponies’ self-promo.

Arbez joins Saatchi from Rethink, where he produced award-winning work on Molson and Muskoka Breweries. His partner, Matt Antonello, is perhaps best known for his Sexy Sumo work for Subaru while he was at DDB.

‘These new hires round out the changes and additions that we’ve wanted to make in the department since we became ECDs.’ Says Co-Executive Creative Director Brian Sheppard. ‘They’re the final pieces of the puzzle that we wanted to put in place.’

Since last spring, Saatchi has made several key additions to its creative department. Rob Gendron and Andrei Babichuk joined as ACDs earlier this year, to work on the Toyota and new GO Transit Account. Previously, both had worked at Leo Burnett and JWT.

Writer and ACD Cass Zawadowski also joined the agency recently. A Toronto native, Zawadowski came to Saatchi from Grey’s New York office. She will be partnered with ACD Tyler Serr.

Also joining the Saatchi in recent months are Writer Shauna Roe and Art Director Rachel Kennedy. After joining the agency as interns last spring, the agency was pleased to make these recent Humber grads full time.


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