Saatchi Canada Takes Four Golds and Best of Show at 2014 Atomic Awards

It’s no surprise the Grand Prix at the AToMiC Awards went to Tourette Syndrome Foundation of Canada’s “Surrender Your Say.”

It’s the type of powerful advertising that worked in combination with technology, media and content, which is exactly what the AToMiC Awards is all about. But it’s also a campaign, created by agency Saatchi & Saatchi, that was recognized for its AToMiC Collaboration, CSR, Idea and Digital Engagement, having won an additional four Gold pieces in each of those categories at the Toronto show.

The campaign did the unthinkable in an era where privacy is sacred, and asked people to hand over their Twitter accounts to the TSFC so it could randomly tweet Tourette tics (such as “I have a biscuit falling through my hair tonight” and “Wave your eyelashes at a peanut butter sandwich”) during a 24-hour period in June last year.