It’s the type of powerful advertising that worked in combination with technology, media and content, which is exactly what the AToMiC Awards is all about. But it’s also a campaign, created by agency Saatchi & Saatchi, that was recognized for its AToMiC Collaboration, CSR, Idea and Digital Engagement, having won an additional four Gold pieces in each of those categories at the Toronto show.
The campaign did the unthinkable in an era where
privacy is sacred, and asked people to hand over their Twitter accounts to the
TSFC so it could randomly tweet Tourette tics (such as “I have a biscuit
falling through my hair tonight” and “Wave your eyelashes at a peanut butter
sandwich”) during a 24-hour period in June last year.