Saatchi Canada’s Mary Mills has lead a global study that has unlocked real insight into today’s mom, and how she lives her life.
This study was designed to provide a globally consistent provocation on the inadequacies of marketing to women with kids, and a tool to enable brands to find clear strategic territory with which to reposition themselves.
It is meant to provide a global view on the emotional roles that women with children are seeking to play in the lives of their families and the opportunities that this presents brands to engage with them.
The study identifies the many important roles that moms play, providing deep insight into how moms feel about their lives – information that can unlock new ways to engage this vital target.
To see all of the details, visit http://www.adweek.com/news/advertising-branding/marketers-dont-understand-modern-moms-saatchi-survey-says-168822