May 12, 2016 - A positive website experience helps automakers attract customers to dealerships by almost threefold according to the J.D. Power 2016 Canadian Manufacturer Website Evaluation StudySM (MWES). And the Canadian Lexus site, designed by Saatchi-owned TPM Communications, achieved the highest rank overall based on responses from 3,380 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months.
"We are honoured to know that our lexus.ca website offers a rich Guest experience synonymous with our luxury vehicles and ownership experience,” said Jennifer Barron, Director, Lexus Canada. “This J.D. Power MWES result is further proof that we are delivering on our Lexus promise at all guest touch points, including in the digital space.”
Lexus delivers vehicles that have passionate styling, inspiring innovation and dynamic performance, as well as a deep commitment to the Lexus reputation for an exceptional ownership experience. Lexus.ca continues to innovate in the digital space to optimize the experience for any visitor.
The study measures the usefulness of automotive websites and how each brand compares/performs during the new-vehicle shopping process by examining four key measures (in order of importance): information/content (34%), appearance (24%), navigation (22%) and speed (21%). Satisfaction is calculated on a 1,000-point scale.