Lexus.ca gains highest J.D. Power website ranking

Site ranks highest in customer satisfaction according to the J.D. Power 2016 Canadian Manufacturer Website Evaluation Study

May 12, 2016 - A positive website experience helps automakers attract customers to dealerships by almost threefold according to the J.D. Power 2016 Canadian Manufacturer Website Evaluation StudySM (MWES). And the Canadian Lexus site, designed by Saatchi-owned TPM Communications,  achieved the highest rank overall based on responses from 3,380 new-vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months.

 "We are honoured to know that our lexus.ca website offers a rich Guest experience synonymous with our luxury vehicles and ownership experience,” said Jennifer Barron, Director, Lexus Canada.  “This J.D. Power MWES result is further proof that we are delivering on our Lexus promise at all guest touch points, including in the digital space.”

 Lexus delivers vehicles that have passionate styling, inspiring innovation and dynamic performance, as well as a deep commitment to the Lexus reputation for an exceptional ownership experience. Lexus.ca continues to innovate in the digital space to optimize the experience for any visitor.

 The study measures the usefulness of automotive websites and how each brand compares/performs during the new-vehicle shopping process by examining four key measures (in order of importance): information/content (34%), appearance (24%), navigation (22%) and speed (21%). Satisfaction is calculated on a 1,000-point scale. 


Saatchi & Saatchi Canada wins Quesada Burritos and Tacos

News

National restaurant chain chooses Saatchi after multi-agency pitch. September 19, 2018 Quesada Burritos and Tacos has chosen Saatchi & Saatchi Canada as its agency of record, after a multi-agency pitch. Quesada was looking for an integrated agency to increase restaurant sales, guest count and brand recognition over the next few years. Saatchi responded with an integrated approach that included everything…

We can help you navigate all of the challenges of website accessibility

News

Do you work for a private or non-profit organization with 50+ employees?  Or a public sector organization?  The Ontario government’s Accessibility for Ontarians with Disabilities Act (AODA) indicates that by law, as of January 2014, these organizations must follow specific guidelines to make new or significantly refreshed public websites accessible to people with disabilities.  That could mean making changes to…